TY  - JOUR
T1  - Understanding Malaysian Tourism Marketing Strategy:
Continuity and Change from First Plan (1965) to Tenth Plan (2015)
AU - Hussin, Noor Zatul Iffah Bt 
JO  - International Business Management
VL  - 11
IS  - 2
SP  - 363
EP  - 369
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.363.369
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.363.369
KW  - Malaysian tourism industry
KW  -first malaysia plan to tenth malaysia plan
KW  -marketing strategies
KW  -tourist
KW  -growth
AB  - Malaysia has successfully become the most visited country in South East Asia leaving behind
countries such as Thailand and Singapore. The recognition of tourism industry as a role for economic
development was due to its contribution in creating employment, enabling regional growth and increase Gross
National Product (GNP). For this reason, it is important to understand how Malaysia designed its marketing and
promotion strategies in becoming the top tourist destination which can serve as a guide for other new
destinations to structurally manage their marketing strategy. The study will focus on the marketing and
promotion strategies for international tourists starting from the First Malaysia Plan until Tenth Malaysia
Plan.
ER  -