TY  - JOUR
T1  - The Study of the Impact of Individual Factors on the Urge to Buy Impulsively and
Consumers’ Impulsive Buying Behavior
AU - Ronaghi, Toktam AU - Rahimpour, Amir 
JO  - International Business Management
VL  - 11
IS  - 1
SP  - 271
EP  - 280
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.271.280
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.271.280
KW  - Impulsive buying behavior
KW  -urge to buy impulsively
KW  -individual factors
KW  -consumer behavior and age
AB  - To Put impulsive buying simply can be defined a sudden, severe and relatively stable desire for the
purchase of products that the consumer does not need it and hasn’t planned for it. Impulsive purchases in the
development of competitiveness potency in consumer markets has a significant role. Accordingly, recognition
and improve the role of facilitator of these purchases has a significant role to increase the profitability of such
businesses. This study examined the impact of individual factors on the urge to buy impulsively and impulsive
buying behavior. The purpose of this study is functional and the research method is causal-comparative. The
population of the study are PROMA shopping center consumers in Mashhad. And also, For sampling, Simple
random method was used. In order to investigate the relationship between the concepts studied and their
dimensions, we use confirmatory factor analysis and to examine the research hypotheses, structural equation
modeling was used.
ER  -