TY  - JOUR
T1  - Development Strategy for SMES in Madura Island based on
Environmental Analysis
AU - Arief, Mohammad 
JO  - International Business Management
VL  - 11
IS  - 12
SP  - 2130
EP  - 2137
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.2130.2137
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.2130.2137
KW  - Environment analysis
KW  -SWOT analysis
KW  -SMEs
KW  -skills
KW  -support
KW  -processes
AB  - The main objective of the research is to exploring the SMEs competitiveness in Madura Island.
Furthermore, we will try to formulate and analyze alternative strategy which can be decided by SMEs based on
internal and external environment. We used SWOT analysis technique to reaches the objectives. This research
used verificative approach and descriptive method. The data and information collected by survey method with
interview and quisionare as the main acitivity. The result of the study show that, internal and external
environment has a good condition, it means that all of that factors will be support of the SMEs to doing a
business. Based on the SWOT analysis, this study has found 10 strategic alternative that can be used for the
SMEs which can be clustered in 5 primary strategies. There are the ease of getting a cheaply product, precise
information about of industry growth, increase the promotion activity with high technology, increase the
education, skills and capability include in the marketing processes or firm growth as well increase the
governments role. We discuss our findings and provide directions for future research.
ER  -