TY  - JOUR
T1  - Consumer Decision Making Process on Electronics Products in the
College and Senior High School Students in Indonesia
AU - Rombe, Elimawaty 
JO  - International Business Management
VL  - 11
IS  - 12
SP  - 2003
EP  - 2009
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.2003.2009
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.2003.2009
KW  - Consumer decision
KW  -consumer loyalty
KW  -attitude toward advertising
KW  -process
KW  -independent
KW  -research
AB  - The purpose of this study is to examine the differences that may occur in the consumer decision
making process in buying electronics product between the group of college and high school students in Palu
(Central Sulawesi Province, Indonesia). This study uses two analysis tools of the independent t-test analysis
and Analysis of Variance (ANOVA). This study found that the decision-making process of college and high
school students in buying electronics product shows diversity and similarity. Respondents have distinctive
opinion related to the influence of factors such as friends or relative’s opinion, experience of the brand,
examination of the products, influence of the salesperson and attitude toward advertising. However, both
groups havesimilar notion in terms of brand loyalty. Therefore, both groups of respondents have the same
vulnerability to switch brands. Small sample is one of limitation of this study, so that, the future research should
involve large sample.
ER  -