TY  - JOUR
T1  - The Impact of Social Media Marketing on Purchase Intention
AU - Y. Alhadid, Anas AU - Alhadeed, Ali Y. 
JO  - International Business Management
VL  - 11
IS  - 11
SP  - 1844
EP  - 1847
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1844.1847
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1844.1847
KW  - Social media marketing purchase intention
KW  -used car
KW  -impact
KW  -purchase
KW  -questionnaire
KW  -Jordan
AB  - The purpose of the study is to examine the impact of social media marketing on purchase intention
of used car in Jordan. The questionnaire was developed and distributed online to users of social media
marketing in Facebook. The researcher used the simple regression analysis to measure the impact of social
media marketing on purchase intention. The present study of the impact of social media marketing on purchase
intention had a positive impact.
ER  -