TY  - JOUR
T1  - The Impact of Entrepreneurship Orientation, Market Orientation on Improving
Business Overall Performance on Jordanian Small and Medium Enterprises
Case Study: Orange Telecommunication Company-Jordan
Telecommunication Sector
AU - Ahmad, Hanandeh 
JO  - International Business Management
VL  - 11
IS  - 11
SP  - 1826
EP  - 1833
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1826.1833
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1826.1833
KW  - Entrepreneurship orientation
KW  -market orientation
KW  -innovation performance
KW  -business overall performance
KW  -autonomy
KW  -competitive advantages
KW  -risk taking
KW  -customer orientation
KW  -competitor orientation
KW  -inter-functional orientation
AB  - The aim of this study is to measure the impact and effects of entrepreneurship orientation, market
orientation on improving business overall performance on Jordanian small and medium enterprises, through
entering deeply in the innovation and entrepreneurship fields. This study used a research questionnaire in
order to make an analysis process for the research variables. The main study objective is to investigate the
relationship of adopting the orientation of entrepreneurship and market inside business organization, analysing
the main effects for entrepreneurial and market orientation factors on the development of the overall business
performance through measuring the effects on the innovation orientation performance. The study represented
by (autonomy, competitive advantages and risk taking) and market orientation presented by (customer
orientation, competitor orientation and inter-functional orientation). The way that this study chose the
independent variables lied on their capabilities on improving the organization state between competitors based
on competitive conditions. The study data and information had been gathered by regression sample model and
analysed using Statistical Package for the Social Sciences (SPSS).
ER  -