TY  - JOUR
T1  - The Role of Perceived Marketplace Influence on Sustainable Consumption:
Empirical Evidence from Bangladesh
AU - Osman Gani, Mohammad AU - Habib, Asphia AU - Khan, Humayra 
JO  - International Business Management
VL  - 11
IS  - 11
SP  - 1764
EP  - 1773
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1764.1773
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1764.1773
KW  - Perceived Marketplace Influence (PMI)
KW  -environmental concern
KW  -health-conscious
KW  -Bangladesh
KW  -respondents
KW  -consumption
AB  - Perceived Marketplace Influence (PMI) is a contemporary concept which has been applied in the
developed country. It works in one’s perception that the behavior or actions of human being plays an
influential role in marketplace actors which leads to sustainable consumption. This concept has been used in
the context of Bangladesh to identify PMI’s role into sustainable consumption. This study extends previous
research by including health-conscious behavior besides with three other behaviors and shows a relation with
environmental concern and Perceived Marketplace Influence (PMI). To accomplish the objective of the study,
219 respondents were surveyed via. online. For testing the hypothesized associations, bivariate correlation
analysis was applied. The study found that environmental concern and its related behaviors have a significant
influence on sustainable consumption. In addition, another finding indicated that PMI can play an influential
role by transforming environmental concern into behavior. Moreover, an understanding of this relationship
provides the guidance to firms and policymakers for projecting and encouraging sustainable consumption
behavior. This study revealed a few shortcomings as well. However, further research should broaden the
respondents to understand the role PMI. The research has been done on the educated respondents, so, further
study can be done on less or non-educated people for better understanding. This study tried to add valuable
contribution on the enhancement of sustainable consumption scenario of Bangladesh.
ER  -