TY  - JOUR
T1  - Analyzing the Relationships Between Internal Marketing, Job Satisfaction,
Relationship Marketing, Customer Orientation and Organizational
Performance (Case Study: Maskan Bank)
AU - Ahadmotlagi, Ehsan AU - Amirian, Samira AU - Keramat, Amir 
JO  - International Business Management
VL  - 11
IS  - 11
SP  - 1692
EP  - 1700
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1692.1700
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1692.1700
KW  - Internal marketing
KW  -job satisfaction
KW  -relationship marketing
KW  -customer orientation
KW  -organizational performance
KW  -Maskan bank
KW  -motivate
AB  - Maskan bank is the specialized governmental bank in housing finance in Iran. Enhancing its
productivity could be precious to public service. The aim of this research was to analyze the relationship
between internal marketing, job satisfaction, relationship marketing, customer orientation and organizational
performance in the bank. The results showed, internal marketing has positive and meaningful relation with job
satisfaction, the relation between job satisfaction with relationship marketing, customer orientation and
organizational performance is positive and meaningful and customer orientation has positive and meaningful
relation with relationship marketing too. Therefore, the bank should execute internal marketing more and more
to increase employees job satisfaction and motivate them in order to pay more attention the customers and
become more productive.
ER  -