TY  - JOUR
T1  - Factors Influencing Premium Car Buying Behaviour in Tamil Nadu
AU - Bhuvaneswari, U. AU - Sophia, Sharon AU - Venugopal, Malathy 
JO  - International Business Management
VL  - 11
IS  - 8
SP  - 1669
EP  - 1680
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1669.1680
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1669.1680
KW  - Factors influencing premium
KW  -Tamil Nadu
KW  -car purchase decisions
KW  -particular bank
KW  -interesting findings
KW  -occupational
AB  - This study deals with factors influencing premium car buying behaviour on the part of the consumers
in Tamil Nadu. It outlines the motivating factors behind the car purchase decisions, product attributes in buying
car and preferences in availing the car loan from a particular bank from the point of view of car buyers. This
study makes a special note on influence of car brands and occupational status in premium car buying
behaviour. This study concludes with some interesting findings.
ER  -