TY  - JOUR
T1  - Moderating and Mediating Ethical Sensitivity on the Effect of Corporate
Social Responsibility on Indonesia SME’s Reputation
AU - Indartono, Setyabudi AU - Sari, Ratna Candra 
JO  - International Business Management
VL  - 11
IS  - 7
SP  - 1437
EP  - 1448
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1437.1448
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1437.1448
KW  - Ethical sensitivity
KW  -corporate social responsibility
KW  -small and medium enterprises
KW  -reputation
KW  -moderation effect
KW  -suggestion
AB  - The Small and Medium Enterprises (SMEs) reputation is believed to be supported by the Corporate
Social Responsibility (CSR) programs. It is believed that CSR activities are able to increase various advantages
for SME’s. However, most of SME’s owners tend to reject CSR activities as well as their perceptions of the load
of financial responsibility. They are likely argued that their business has various limitations of resources which
are needed to apply CSR programs. Accordingly, it is believed that different SME’s owner’s ethical sensitivity
may bring over the effect of the CSR’s intentions on the SME’s reputation. However, few studies explore the
effect of CSR’s intentions on the SME’s reputation based on various SME owner’s ethical sensitivity. This
study, investigates the mediation and moderation effect of owner’s ethical sensitivity on the effect of CSR on
SME’s. The result shows that ethical sensitivity partially mediates and moderates the effect of CSR on SME’s
reputation. Managerial implication and suggestion for future research are discussed.
ER  -