TY  - JOUR
T1  - The Diffusion and Adoption of Bitcoin: A Practical Survey for Business
AU - Feroz Khan, Gohar AU - Wood, Jacob AU - Jang, Haejin AU - Lenskiy, Artem 
JO  - International Business Management
VL  - 11
IS  - 6
SP  - 1278
EP  - 1288
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1278.1288
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1278.1288
KW  - Cryptocurrency
KW  -Bitcoin
KW  -Technology Adoption Model (TAM)
KW  -Innovation Diffusion Theory
KW  -international business application
KW  -analysis
AB  - As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s
financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the
technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines
the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing
structural equation modeling and the partial least squares method, a research model was developed and tested
using an international study that surveyed 121 global cryptocurrency community members. From our analysis
we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while
visibility and compatibility were also found to have a statistically positive impact. The results from this study
have important implications to the finance and business sectors.
ER  -