TY  - JOUR
T1  - Consumption Values and Green Purchase Behaviour: An Empirical Study
AU - Solaiman, Mohammad AU - Suberi Ab Halim, Mohd AU - Hadi Abdul Manaf, Arman AU - Azila Mohd Noor, Nor AU - Mohd Noor, Idris AU - Sohel Rana, SM 
JO  - International Business Management
VL  - 11
IS  - 6
SP  - 1223
EP  - 1233
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1223.1233
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1223.1233
KW  - Consumption values
KW  -green purchase behaviour
KW  -electronic products
KW  -influencing consumers
KW  -social value
AB  - Understanding consumer’s green purchase behaviour for environmentally sustainable products is
of importance to the policy makers interested in stimulating the demand for green products and to the suppliers
of the products trying to augment their market share in the market for environmentally sustainable products.
Over the past few decades, marketers and researchers have paid much attention to the underlying motivations
for green purchase behaviour. The present study applied theory of consumption values to examine the green
purchase behaviour of environment friendly and energy efficient electronic products market. For the purpose
of the study data were collected from 396 consumers with a structured questionnaire survey and the collected
data were analysed using PLS SEM technique. The findings reveal that functional value, social value,
conditional value and corporate image values are influencing consumers to get involved in green purchase
behaviour of environment friendly and energy efficient electronic products. The findings of this study bear
deep significance both in theoretical and practical aspects.
ER  -