TY  - JOUR
T1  - Relationship Between Motivation and Satisfaction of Household
Retail Stores in Co-operation with Covenience Store Chains:
An Empirical Study in Vietnam
AU - Quan, Le AU - Thi Minh Ngoc, Luu 
JO  - International Business Management
VL  - 11
IS  - 6
SP  - 1180
EP  - 1187
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1180.1187
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1180.1187
KW  - household retail store
KW  -satisfaction
KW  -
KW  -Convenience store chain
KW  -motivation
KW  -Vietnam
KW  -convinence
AB  - The purpose of this study is to examine the relationship between motivation and satisfaction of
household retail stores participating in convenience store chain in Vietnam. This study is conducted based on
the survey data from the household retail stores in Vietnam’s biggest cities including Hanoi, Ho Chi Minh and
Danang. Two groups of measuring scales are applied in this study including the motivations and the
satisfaction levels of the household retail stores. Control variables are also used including size of the store,
business experience, investment, education, family size and household income retail stores. Based on the
survey data, this study employs a structural equation modelling method to evaluate reliability coefficient of the
scales, identify the structure of the relationship between the variable and the respondent and verify the
measurement theory. The results show that there is a positive correlation between financial benefits, capabilities
and the commitment of the convenience store chains with the satisfaction levels of the household retail stores.
Some solutions are suggested to enhance the motivation for participating in the convenience stores chain in
Vietnam.
ER  -