TY  - JOUR
T1  - Sustainable Model Innovation Development in
Indonesian Pharmaceutical Industry
AU - Ghozali, Imam AU - Sufian, Syuhada 
JO  - International Business Management
VL  - 11
IS  - 5
SP  - 1096
EP  - 1104
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1096.1104
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1096.1104
KW  - Strategic asset
KW  -strategic alliance
KW  -innovation
KW  -organizational learning market
KW  -oriented culture
KW  -Indonesian pharmaceutical
AB  - The purpose of this research is to build an integrated and sustainable model innovation development
to improve quality of strategic asset and innovation. This research used two-steps approach sequential
equation modeling with respondents the top level managers of 121 pharmaceutical companies in Indonesia as
sample research while target population of about 225 pharmaceutical companies. The result of this research
concludes that quality of strategic innovation is mainly achieved through improving quality on strategic asset.
By developing internal and external organizational learning, subsequently, strategic asset development will be
well-developed. The process of external organizational learning is influenced by the quality of strategic alliance
and the power of market orientation culture whereas the internal organizational learning has role as a growth
generating factor.
ER  -