TY  - JOUR
T1  - Presenting a Model to Assess Organizational Acceptance of e-Commerce
AU - Jafari, Mohammad 
JO  - International Business Management
VL  - 10
IS  - 6
SP  - 933
EP  - 938
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.933.938
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.933.938
KW  - e-Commerce
KW  -technology acceptance model
KW  -the theory of planned behavior
KW  -analytical model
KW  -analyzed
AB  - Studies conducted in the country, do not have a strong theoretical framework to evaluate the
acceptance of e-Commerce, therefore, this study combined the two models “technology acceptance” and
“planned behavior” for a model with higher predictive power which they are the strongest theoretical models
available with each other. Then, factor “trust” and “organizational factors” (consisting of three factors “profile
information systems specialists”, “corporate identity” and “leader”) was added to the model, taking into
account conditions industries for localization and increasing the efficiency of the model. In addition, a
questionnaire was prepared, according to the literature to evaluate the model and it was sent to managers of
micro and small companies in the industry. The model derived were analyzed, after collecting data, migrate by
SPSS and PLS. The results of the research showed that organizational factors had on the acceptance
of e-Commerce, the greatest impact. In this study, all factors were influential with the exception of “norms”.
ER  -