TY  - JOUR
T1  - The Overriding Influence of Social Media as the Key Driver of Cinematic Movie Sales
AU - Moses, Chinonye Love AU - , Olokundun AU - Ayodele, Maxwell AU - , Omotayo AU - , Adegbuyi AU - Augusta, Amaihian AU - , Akinbode AU - Oluwafunmilayo, Mosunmola AU - Inelo, Fred 
JO  - International Business Management
VL  - 10
IS  - 6
SP  - 718
EP  - 725
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.718.725
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.718.725
KW  - Social network
KW  -social media
KW  -demand shift factors
KW  -experience goods
KW  -product
AB  - This study draws upon literature on social learning to investigate the relationships between feedbacks generated from peers of a social network and product marketing. The study analysed the significantly over-riding effects of social media on demand shift factors in the context of product/service marketing or sales based on a review of literature and meta-synthesis approach. Specifically the work looks at the significant influence and impact of social media on sales and marketing of cinematic movies as having an overriding effect on the influence of the competing economic theory of shift factors of demand on product/service sales. Social media in this context focuses on feedbacks generated from on line technologically facilitated networks such as face book, twitter, etc.
ER  -