TY  - JOUR
T1  - Cost-Based Brand Management
AU - Borisovna, Ianenko Marina 
JO  - International Business Management
VL  - 10
IS  - 30
SP  - 6726
EP  - 6730
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.6726.6730
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.6726.6730
KW  - Brand
KW  -branding
KW  -brand cost
KW  -methods of brand cost valuation
KW  -brand management
AB  - The present study is concerned with the issues of contemporary branding. It shows the position and
role of brands as intangible assets in the business system. It is a study on the virtues and shortcomings of the
modern methods for the brand cost valuation implemented by Russian and foreign companies to solve different
tasks. The areas requiring brand cost valuation are defined. The role of the cost-based approach as a criterion
for the success of company’s activities in brand management has been determined.
ER  -