TY  - JOUR
T1  - Cultural Factors from Media Content (TV) in the Promotion of Study Culture in Young People of Mobarakeh Township
AU - Ebrahimzadeh Dastjerdi, Reza AU - Dehghani Ghahnayieh, Zoleikha 
JO  - International Business Management
VL  - 10
IS  - 27
SP  - 6228
EP  - 6232
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.6228.6232
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.6228.6232
KW  - Values
KW  -norms
KW  -beliefs
KW  -media
KW  -symbols
KW  -TV
AB  - The purpose of this research is to determine cultural factors from media content (TV) in the
promotion of study culture in young people of Mobarakeh Township. The method of this research was
descriptive-surveying. Statistical society consisted of 5114 young people. Sample size was 389 and it was
selected by multi-stage clustering sampling. Structured researcher questionnaire with 5 point Likert spectrums
was used to collect data. Questionnaire validity was measured in two ways: in content validity Lavshh,
structured questionnaires were distribute among professors and experts of culture area and success rate was
determined with questionnaire items and calculated proportion was 0.893 questions. For reliability, alpha
cronbach coefficient was calculated and calculated numbers was 0.955 for all questions. The result from this
research show that significance Level of all hypotheses is <5% and near zero and overage cultural factors from
media in the promotion of study culture is less than mean and because high and low limits are negative, media
content (TV) does not affect the promotion of study culture of young people of Mobarakeh Township and the
role of cultural factors from media is less than mean in study promotion.
ER  -