TY  - JOUR
T1  - The Impact of Organizational Factors (The Variables Related to
Websites and the Variables Related to Marketing Mix) on the Customer’s
Trust in Iran’s Electronic Banking (Case Study: Sina Bank
AU - Nozari, Amirhossein AU - Mojdehi, Maryam 
JO  - International Business Management
VL  - 10
IS  - 25
SP  - 5787
EP  - 5792
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.5787.5792
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.5787.5792
KW  - Organizational factors
KW  -website
KW  -marketing mix
KW  -electronic banking
KW  -Sina bank
AB  - The main aim of the current study isexploring the impact of organizational factors on customer’s trust
in electronic banking. The sample of the current study is the customers of Sina bank branches in Tehran that
were investigated as the final sample using Cochran’s C test including 388 individuals. To collect the data of
the study, a questionnaire including 29 items is used and structural equations modeling method through
likelihood maximum estimation is exploited toanalyze the resulted data. The results of the model and hypothesis
test illustrate that the organizational factors have a significant effect on the customer’s trust in electronic
banking. Likewise, organizational factors have a significant effect on the aspects of trust containing the
perceived competence, predictability, the perceived truthfulness and goodwill. The given fitting indexes have
also the clue of the appropriate fitting model.
ER  -