TY  - JOUR
T1  - Applied Strategic Customer Analysis Concept
AU - Krylov, Sergey 
JO  - International Business Management
VL  - 10
IS  - 23
SP  - 5682
EP  - 5694
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.5682.5694
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.5682.5694
KW  - Applied strategic analysis
KW  -balanced bcorecard
KW  -management
KW  -sales
KW  -organization
AB  - The study considers theoretical aspects of the applied strategic customer analysis based on the on the balanced bcorecard customer element developed by the author to be applied in the research process of the strategic organization distribution activity aspects and its sales management. The methodology of the research is the balanced bcorecard Concept (BSC) as well as the Research’s applied strategic analysis concept. The applied strategic customer analysis is assumed to encompass comparative assessment, variances diagnostics and indicators forecast of the BSC customer element within the strategic customer goals. The researchers draws a conclusion that the applied strategic customer analysis is a new and sufficiently effective instrument to research strategic aspects of the organization distribution activity and to form an analytical support of the strategic sales management in the present-day environment.
ER  -