TY  - JOUR
T1  - The Effect of Relationship on Customer Loyalty
(Case Study: Dairy Company Kale)
AU - Farhat, Maedeh 
JO  - International Business Management
VL  - 10
IS  - 20
SP  - 4999
EP  - 5005
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4999.5005
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4999.5005
KW  - Relationship based marketing
KW  -loyalty
KW  -customers
KW  -Kaleh company
KW  -conflict managment
AB  - This study aimed to investigate the effect of relationship marketing on customer loyalty in kaleh dairy
products company using a survey method. The population of the research enterprise kaleh customers in
Mazandaran province (one of the provinces of Iran) that according to the formula of unlimited kokaran only 270
members were selected and questionnaires were distributed among them. The SPSS software was used for data
analysis. The results show that there is a significant positive relationship between trust, obligation,
communication, conflict management and competence of Kaleh by loyalty of customers. Furthermore, the
correlation coefficients of variables are denoted as 0.328, 0.480, 0.380, 0.442 and 0.534, respectively which
indicates a strong positive relationship between independent variables and the dependent variable.
ER  -