TY  - JOUR
T1  - Determining the Role of Brand Loyalty on Online Consumer
Behavior in the Mitigation Sites
AU - Kashfi, Parviz AU - Askari, Jalal Ebrahimi 
JO  - International Business Management
VL  - 10
IS  - 20
SP  - 4995
EP  - 4998
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4995.4998
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4995.4998
KW  - Loyalty
KW  -consumer
KW  -behavior
KW  -mitigation
KW  -sites
AB  - The aim of this study is to determine the role of brand loyalty on online consumer behavior in the
mitigation sites. In this regard, consumer behavior was defined as four variables including satisfaction, product
variety, type of transaction and recommendations. This study is a functional and descriptive research. In this
regard, according to the details and backgrounds, information was collected through questionnaires among the
research community. The results indicate that there is a relationship between product diversification and more
satisfaction of consumers. Also recommend for buying from the site to others leads to the satisfaction of other
consumers and the type of transaction is related to customer satisfaction such that as satisfaction rate of each
customer is higher, the normal use changes to account and personal panel. In this regard, due to the moderator
role of brand loyalty, it can be stated that in buying, the discount of shopping sites is important and the results
showed that the moderator role of brand loyalty is significant to the type of transaction and recommending to
others but is not significant to product diversity.
ER  -