TY  - JOUR
T1  - Applying Green Marketing in the Automobile Industry (Case Study) (IKCo)
AU - Namamian, Farshid AU - Reza Salemi, Mohammad 
JO  - International Business Management
VL  - 10
IS  - 20
SP  - 4767
EP  - 4770
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4767.4770
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4767.4770
KW  - Green marketing
KW  -automobile industry
KW  -quality
KW  -advertising
KW  -innovation
KW  -price
AB  - The aim of this study was to evaluate the use of green marketing in the automobile industry in Iran Khodro Company (IKCo). Four hypotheses of are examined in this research. The target population consisted of all managers of Iran Khodro (IKCo). Sampling method of this study is a simple random sampling and 200 people were selected for data collection. To analyze the data and test the hypothesis, confirmatory factor analysis using structural equation Amos Software Version 22 was used. According to the results all of 4 variables including quality, advertisements, innovation and price are effective on the automobile industry and have been confirmed with <5% significance level.
ER  -