TY  - JOUR
T1  - Resilience of Small Local Retailers in the Presence of Hypermarkets
AU - Jaafar, Salwani AU - Othman, Norasmah 
JO  - International Business Management
VL  - 10
IS  - 4
SP  - 451
EP  - 455
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.451.455
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.451.455
KW  - Resilience
KW  -small retailers
KW  -hypermarkets
KW  -self-concept
KW  -retail elements
AB  - Retail industry is one of the rapidly growing commercial sectors and has contributed significantly to the country’s economic growth. Since 1980s, Malaysia’s retail scenario began to shift from small and medium scale retailers to large retail businesses due to the presence of hypermarkets. Nowadays, hypermarkets have been expanding rapidly whereby their locations are not only concentrated in big cities but also in the suburbs. Thus, this study aims to identify the level of resilience of the local small retailers that operate in an environment where the presence of foreign hypermarkets poses a threat and pressure of competitiveness. This study focuses on the elements of resilience comprising of internal element which is the self-concept factors and external element which is the retail element factors. Quantitative method was used to collect and analyze data involving 130 sample of small retailers who have been identified as facing competition with hypermarkets. Results indicated that both elements of the small retailers’ resilience were at a high level and therefore, the overall level of small retailers’ resilience was also at a high level. This shows that small retailers are able to compete and pursue their business in the competitive scenario of hypermarkets.
ER  -