TY  - JOUR
T1  - Explaining the Effective Factors in the Shiraz City Urban Branding in Order to Determine the Urban Management Strategy
AU - Kazemi, Fazlollah AU - Bafandkar, Anoshiravan 
JO  - International Business Management
VL  - 10
IS  - 19
SP  - 4470
EP  - 4477
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4470.4477
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4470.4477
KW  - Value of city branding
KW  -urban marketing
KW  -city brand
KW  -urban identity
KW  -international status
AB  - Today, creation and maintenance of city brand is one of the main points considered by the urban managers and it is an issue that being successful in it can bring welfare, prosperity and happiness of the citizens as well as keeping the cities alive. The first step towards creating an city brand is to recognize the factors that are effective and play a role in creating an city brand for each place. Therefore, the purpose of this research is to review the effective key factors in the creation of city brand of the city Shiraz. In order to analyze the research data, statistical techniques of structural equations modeling have been used including a combination of path diagram and confirmatory factor analysis. The findings of this research show that the variables forming the model for creating the city brand of the city Shiraz, in order of preference and rank, include: historical, religious and cultural heritage, tourism attractions, transportation and communications infrastructures, service range, environment, valid educational centers, international status, urban culture, social problems and the last priority is the business opportunities.
ER  -