TY  - JOUR
T1  - An Empirical Study in Voting Behavior and Political Brand
AU - M. Alkhawaldeh, Abdelbaset AU - Bt Md. Salleh, Salniza AU - Halim, Fairol bin 
JO  - International Business Management
VL  - 10
IS  - 18
SP  - 4365
EP  - 4372
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4365.4372
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4365.4372
KW  - Party loyalty
KW  -party trust
KW  -voter commitment
KW  -Jordan
KW  -limitations
AB  - Political marketing is still a searchable arena especially in term of voter loyalty toward a political brand. This current study empirically attempts to examine the relationship between party trust and voter commitment with voter loyalty to overcome the limitations in the prior attempts. The data were collected from voters of “party brands” in three constituencies in Jordan. PLS-SEM techniques have been applied to a sample of 208 voters to test the hypothesized relationships.
ER  -