TY  - JOUR
T1  - Innovative Marketing and Competitive Advantage of Small and Medium-Sized Businesses According to the Entrepreneurial Orientation and Company Features
AU - Mehrabi, Javad AU - Sattari, Bahram 
JO  - International Business Management
VL  - 10
IS  - 18
SP  - 4185
EP  - 4192
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4185.4192
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4185.4192
KW  - Innovative marketing
KW  -competitive advantage
KW  -corporate properties
KW  -entrepreneurial
KW  -orientation
AB  - Todays, small and medium-sized firms are considered as the main contributor ofindustrial structuregrowth of many countries and such industries are very important for many developing countries that seek to revive their economic structure. Today, with the growth and advancement of technology, the effect of modern technologies such as information technology on the business environment can not be neglected. Using innovative marketing helps to create value. The aim of this study is to evaluate innovative marketing and competitive advantage of small and medium-sized businesses, according to the entrepreneurial orientation and company’s features. The population of the research is the active companies in the production of crockery of Tehran province. The number of samples of this study is 300 subjects and by using PLS Software the research hypotheses were tested. The study results showed that innovative marketing affects the company’s competitive advantage. Special features of company do not affect the company’s competitive advantage but influence the innovative marketing.
ER  -