TY  - JOUR
T1  - Investigating the Impact of Modern Means of Political Marketing on General Participation
AU - Mijani, Mitra AU - Salimi, Freidoon 
JO  - International Business Management
VL  - 10
IS  - 17
SP  - 4000
EP  - 4005
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4000.4005
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4000.4005
KW  - Political marketing
KW  -modern means of political marketing
KW  -general participation
KW  -elections
KW  -LISREL
AB  - The main goal of this study is to investigate the impact of modern means of political marketing on general participation. This is a practical research. The statistical group of this study is a group of students of master’s degree from Azad University. This group is consisted of 300 students who were randomly selected as samples. To collect the data, questionnaires were used and to evaluate the liability of the questions, both content and structure liability have been used. To evaluate the validity of the questionnaire’s content, ideas and opinions of researchers, academics and skilled professionals were utilized. The structure’s liability evaluation was done with the help of confirmatory factor analysis using the LISREL Software. Results from the analysis confirm the significant impact of modern means of political marketing on general participation.
ER  -