TY  - JOUR
T1  - Non-Verbal Communication and Satisfaction on the Banking Industry
AU - Vanathas, Christina AU - Jambulingama, Manimekalai AU - Matiah, Jayasutha 
JO  - International Business Management
VL  - 10
IS  - 4
SP  - 324
EP  - 328
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.324.328
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.324.328
KW  - Non-verbal communication
KW  -facial expressions
KW  -customer satisfaction
KW  -banking industry
KW  -relationship
AB  - The aim of the study is to investigate the relationship between non-verbal communication and customer satisfaction in the banking industry. Recent researches show that non-verbal communication plays a vital role in communication especially in the banking industry. Therefore, this study intends to explore the relationship between non-verbal communication cues and customer satisfaction. A total of 150 banking customers participated in this study. The study revealed that non-verbal communication such as facial expressions and head movement significantly influences customer satisfaction.
ER  -