TY  - JOUR
T1  - The Important of Knowledge Management and Customer Knowledge Management in Enhancing Organizational Performance
AU - Mohd Zahari, Ahmad Suffian AU - Mahmood, Rosman AU - Raja Baniamin, Raja Mariam AU - Abdullah, Nor Hafizah 
JO  - International Business Management
VL  - 10
IS  - 14
SP  - 2724
EP  - 2731
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.2724.2731
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.2724.2731
KW  - Knowledge
KW  -Knowledge Management (KM)
KW  -Customer Knowledge Management (CKM)
KW  -organizational performance
KW  -Malaysia
AB  - In this information age, Knowledge Management (KM) and Customer Knowledge Management (CKM) have become the main competitive strategies of the organization to improve the Organizational Performance (OP). This study discusses the role of KM and CKM implementation in improving the OP. Moreover, the study also highlights the concept of KM, CKM and the related issues pertaining to this concept. This study suggests that the successful implementation of CKM is not only supported by the integration of knowledge and KM, but also need supporting from the organization. Based on the discussion, it can be concluded that the implementation of KM and CKM in the organization can play a leading role in improving the OP.
ER  -