TY  - JOUR
T1  - Determinants of Customer Loyalty: Empirical Study of Semen Gresik Brand
AU - Bahari, Chabib 
JO  - International Business Management
VL  - 10
IS  - 3
SP  - 270
EP  - 276
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.270.276
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.270.276
KW  - Customer satisfaction
KW  -brand trust
KW  -brand loyalty
KW  -sample
KW  -approach
AB  - The purpose of this research is to examine and analyze the significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty. This is a causality research. Quantitative approach (positivism) will be used in this research as the main analytical method supported by qualitative information through in-depth interviews. The research population is Semen Gresik store retailers listed in the Sales Department of Semen Gresik and have been selling for at least 1-3 years. With a target sample of 150 stores, the questionnaires worth analyzed totaled up to 129. Proportional Stratified Area Random Sampling was used as sampling technique. The result concluded that there is a significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty.
ER  -