TY  - JOUR
T1  - Empirical Study on the Relationship Between the Satisfaction O Family
Business and their Participation in Convenience Store Chain in Vietnam
AU - Quan, Le AU - Thi Minh Ngoc, Luu 
JO  - International Business Management
VL  - 10
IS  - 2
SP  - 159
EP  - 165
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.159.165
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.159.165
KW  - Family traditional retail business
KW  -convenience store
KW  -participation of family traditional retail business
KW  -quantitative method
KW  -satisfaction
AB  - This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target, researcher analyzed the data collected on family traditional retail businesses in Vietnam that do the business with convenience store chain. The methodology used in this research was a combination of qualitative and quantitative method. Based on the results of the qualitative method, researcher used quantitative method to uncover the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. The result showed a positive relationship
between the two.
ER  -