TY  - JOUR
T1  - The Mediating Role of Religious Orientation on the Relationship Between
Luxury Values and Buying Behavior in Riyadh, Saudi Arabia
AU - Auf, Mohamed Abdellatif Abu AU - Salleh, Salniza Bt Md. AU - Yusoff, Rushami Zien 
JO  - International Business Management
VL  - 10
IS  - 8
SP  - 1565
EP  - 1574
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1565.1574
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1565.1574
KW  - Luxury value
KW  -ethical value
KW  -religious orientation
KW  -consumer buying behavior
KW  -Saudi Arabia
AB  - This study examined the relationship between luxury value, ethical values and consumer buying
behavior to leapfrog marketing which has a strong relation with sociology and psychology issues. The aim of
this study is to analyze the market and the client behavior by including religious orientation as a mediator which
has been proved. The researcher reviewed extensive articles concerning consumer buying behavior, luxury
value, ethical value and religious orientation. Moreover, survey questionnaire was used in this research to
cover the quantitative method and collect data from respondents who have been using cars in the capital city
“Riyadh” of Saudi Arabia, in order to highlight the reasons behind buying cars in Riyadh. The data was
collected from car agencies in Riyadh, Saudi Arabia which indicated that religious orientation as a mediator play
an important role between luxury value and ethical value in addressing consumer buying behavior. Limitations
and direction of future research are posted at the end.
ER  -