TY  - JOUR
T1  - The Role of Brand Equity on the Antecedents of Brand Equity through Brand Preferences (The Case of National Bank Branches in the City of Khorram Abad)
AU - Nazarpoori, Amir Hooshang AU - Mousavi, Seyed Najmeddin AU - Mohammadian, Bahar 
JO  - International Business Management
VL  - 10
IS  - 7
SP  - 1312
EP  - 1315
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1312.1315
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1312.1315
KW  - Brand equity
KW  -brand attitude
KW  -brand image
KW  -Bank Mellat
KW  -coefficient
AB  - The purpose of this study, the role of brand equity on brand equity through brand preferences are records. The population of the investigation including clients of bank branches is the nation Khorramabad. The sample size was 386 and for sampling classified sampling method is used. Data were collected by a questionnaire.
ER  -