TY  - JOUR
T1  - Investigation of Effects of Buyer’s Post-Purchase Remorse in Products with High Levels of Rumination (A Case Study: Mobile Phone)
AU - Akbari, Firouze Hajali AU - Radmand, Lida 
JO  - International Business Management
VL  - 10
IS  - 7
SP  - 1183
EP  - 1191
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1183.1191
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1183.1191
KW  - Post-purchase remorse
KW  -level of satisfaction
KW  -extent of rumination
KW  -negative emotions
KW  -brand switching
KW  -high post-purchase rumination
AB  - The main objective of this study is to investigate the effects of buyer’s remorse following the purchase of products which cause a high level of rumination. To this end, the study was conducted on the statistical population of students at Azad University of Urmia who had purchased a mobile phone at least once. The data was collected using a questionnaire. In order to test the hypotheses and analyze the data, exploratory and confirmatory factor analysis and structural equations were employed. The results concluded that the variable of post-purchase remorse directly affects the negative emotions cause by the purchase and the intention of the consumer for brand switching and has a reverse effect on consumer’s satisfaction. The results also show that negative emotions caused by the purchase have a direct effect on the extent of rumination and a reverse effect on consumer’s satisfaction and that the level of satisfaction has a reverse effect on consumer’s extent of rumination.
ER  -