TY  - JOUR
T1  - A Study of Unified Theory of Acceptance and the Use of
Technology in Iranian Organization: Case Study of Cement Factories
AU - Raeisi, Fatima AU - Behboudi, Mohamad Reza 
JO  - International Business Management
VL  - 10
IS  - 6
SP  - 1132
EP  - 1140
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1132.1140
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1132.1140
KW  - Information technology application
KW  -information systems acceptance
KW  -application behavior
KW  -the Unified Theory of Acceptance and Use Technology (UTAUT)
AB  - The study of IT adoption models indicates that many competitive models have been presented and
each one holds various sets of determinants. In this research, user admission has been studied in Iran through
applying Unified Theory of Acceptance, Technology adoption (UTAUT) and its points (2003) which are the
outcome of integration of structures related to eight widely used models in the area of technology adoption.
This study has been conducted based on collected data in the first half of 2014 out of a sample consisting of
86 directors and experts of four concrete complexes in Qeshm, Ardestan, Darab and Kerman. The outcomes
of the data analysis gathered from these four administrations through applying “Path Technique” demonstrated
that “Effort Expectancy” and “Social Influence” variants has a significant correlation with the behavioral
intention of applying technologies. In addition, there is a significant correlation between “Facilitating
Conditions” and use behavior. Furthermore, the results demonstrate that the relationship between” performance
expectancy” with “behavioral intention” is stronger for men than women. “Effort Expectancy” and “social
Influence” as well as “behavioral intention” is stronger for women compared with men. However, the
relationship between “performance expectancy” variable with “behavioral intention” was not approved.
Generally, the result of this study shows that the UTAUT is a reliable and strong model for anticipating the
behavioral intention and use behavior in IT systems adoption in our country too.
ER  -