TY  - JOUR
T1  - Evaluate the Organizations Performance of Rasht Municipal Transportation
Area with BSC Approach and ANP Method
AU - Alavi, Seyed Amir Hossein AU - Saberi, Rahmat Ali 
JO  - International Business Management
VL  - 10
IS  - 6
SP  - 1120
EP  - 1125
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1120.1125
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1120.1125
KW  - Evaluation performance
KW  -balanced scorecard
KW  -organizations of Rasht Municipal Transportation area
KW  -taxi
KW  -bus
KW  -terminals
KW  -traffic transportation
AB  - Evaluate the organizations performance and economical institutions and investigating the obtained
results of their performance in a given period are considered as a strategic and important process that in
addition to determine the competitive position of organization has a significant role in the continuous
improvement and improve the quality and effectiveness of organizations management decisions. Performance
evaluation should have such universality that it can relate all associated aspects on organizations activity with
their function and reflect the role of managers’ decisions in their performance improvement goals. In this regard,
the balanced scorecard is introduces as a new management tool for strategy planning and performance
evaluation of organizations. In this regard, the present study aimed to evaluate the organizations performance
of Rasht Municipal Transportation Area on the basis of BSC and prioritize on the basis of ANP that is a
descriptive and field research. The research population consist the experts of 4 organizations (bus, taxi,
transport and terminals and traffic) and 221 people that 92 of them have been studied using stratified random
method. First by the study of literature, some components is selected fit to organizations of Rasht Municipal
Transportation Area and some indicators is identified for it and through questionnaires is distributed between
experts and finally using the balanced scorecard and ANP Method has been analyzed. The results have shown
that the organizations performance of Rasht Municipal Transportation Area is beyond the average range and
rise over and at the same time has more distance to ideal range and also indicates that based on the ANP
Method, among the organization of Rasht Municipal Transportation Area, the organization of traffic
transportation by priority factor of 0.58 is in the first place, the organization of taxi by priority factor of 0.25 is
in the second place, the organization of bus by priority factor of 0.11 is in the third place, the organization of
terminal by priority factor of 0.05 is the fourth place.
ER  -