TY  - JOUR
T1  - Relationship Between Customer Satisfaction and Parameter of
Segmentation in Automobile Industries in India
AU - Tabavar, Ali Asghar 
JO  - International Business Management
VL  - 10
IS  - 6
SP  - 1084
EP  - 1090
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.1084.1090
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.1084.1090
KW  - Segmentation
KW  -customer satisfaction
KW  -automobile industries
KW  -parameter of segmentation
KW  -parameter
AB  - The purpose of this study is to find out if there is a relationship between parameter of segmentation
and customer satisfaction, in order to find out the current parameter of segmentation in automobile industries.
In India researcher has gone through several published journal, books, magazines and companies data. The
result shows that the most important factor for segmentation of automobile industries in India in the
segmentation process is done largely on the bases of the product type or the price range the product fits into.
Considering this researcher did pilot study in order to find out the real parameter of segmentation, the result
shows that 13 parameters of segmentation has most effect on customer satisfaction, they are :fuel efficiency,
convenience, After sale service, durability, value for money, style, number of seats, brand name, recommended,
previous experience , parking (size of vehicle), advertising (TV, radio, newspaper, etc.) and price. Based on the
purpose of this study researcher gone to find out whether there is any relationship between these 13 parameter
of segmentation and their effect on customer satisfaction, considering this, sample has been collected from 100
managers and 200 customers of automobile industries in Pune, during the month of February-June 2012. The
result shows that there is a significant relationship between most of the parameter of segmentation and
customer satisfaction, however, the test further shows some of the parameters on the segmentation does not
have effective relationship with customer satisfaction. Managerial implications of these findings are briefly
discussed.
ER  -