TY  - JOUR
T1  - The Relationships among Perceived Employer Branding, Employee Engagement and Employee Expectation in Service Industry
AU - Burawat, Piyachat 
JO  - International Business Management
VL  - 9
IS  - 4
SP  - 554
EP  - 559
PY  - 2015
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2015.554.559
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2015.554.559
KW  - Perceived employer branding
KW  -employee engagement and expectation
KW  -expectancy theory
KW  -social exchange theory
KW  -relationship
AB  - The purpose of this study is to test the relationship between perceived employer branding and employee engagement via the effect of employee expectation. A survey was conducted with 400 current employees working in service industry. The results indicated that there were strong positive relationships between perceived employer branding and employee engagement, perceived employer branding and employee expectation and employee expectation and employee engagement. The results further indicated that there was a partial effect of perceived employer branding on employee engagement through employee expectation.
ER  -