TY  - JOUR
T1  - Examining Hierarchical Importance of Competitive Strategy Components of Penang Port of Malaysia: A Preliminary Study
AU - Subhan, Muhammad AU - Halim Nik Abdullah, Nik Ab. 
JO  - International Business Management
VL  - 9
IS  - 3
SP  - 273
EP  - 280
PY  - 2015
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2015.273.280
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2015.273.280
KW  - Strategy analysis
KW  -
KW  -hierarchy analysis
KW  -competitive strategy
KW  -port competitiveness
KW  -AHP approach
KW  -Malacca straits
KW  -Penang Port
KW  -Malaysia
AB  - This study is aimed at investigating the importance of Porter’s 
  competitive strategy components for main seaport in the Northern Corridor Economic 
  Region (NCER), the Penang Port. This study examines, priority perspectives on 
  the competitive strategy components from various relevant experts or academia 
  using the Analytic Hierarchy Process (AHP) approach. The data were gathered 
  from a study conducted within the NCRC research grant project. About 3 components 
  of Porter’s competitive strategy, namely; cost leadership, focus and differentiation 
  were examined. The findings show the hierarchy of importance for each component 
  to be considered by Penang Port authority. This study highlights new implications 
  of using appropriate competitive strategy for Penang Port growth based on its 
  hierarchical approach.
ER  -