TY  - JOUR
T1  - Consumer Innovativeness and Shopping Style: A Study on Consumer Shopping Behavior in the Greater Jakarta Area
AU - Heriyati, Pantri AU - Ahmad Yusuf, S.E. Asmarakandi 
JO  - International Business Management
VL  - 9
IS  - 3
SP  - 215
EP  - 220
PY  - 2015
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2015.215.220
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2015.215.220
KW  - Consumer innovativeness
KW  -sensory innovativeness
KW  -sensory innovativeness
KW  -shopping style
KW  -brand consciousness
KW  -consumer shopping behavior
AB  - The objective of this research is to analyze the relationship 
  between consumer innovativeness and consumer, shopping styles in the department 
  store in Jakarta. To test the construct of this research, the reliability is 
  measured by Cronbach alpha and confirmatory factor analysis was used to test 
  the validity. Furthermore, the hypotheses testing was employed simple linear 
  regression. The result suggests that the cognitive innovativeness has significantly 
  and positively influencing quality consciousness, price consciousness and confusion 
  by overchoice. On the other hand, the results suggest that the sensory innovativenss 
  has significantly and positively affecting brand consciousness, fashion consciousness, 
  recreational orientation, impulsiveness and habitual/brand loyal. The results 
  also indicates that cognitive innovativeness has the most influence towards 
  price consciousness in which sensory innovativeness has the most influence towards 
  brand consciousness.
ER  -