TY  - JOUR
T1  - Study of Actor Behavior Institutional Factors at Medical Services Market
AU - Tkhorikov, Boris AU - Lomovtseva, Olga 
JO  - International Business Management
VL  - 9
IS  - 6
SP  - 1047
EP  - 1049
PY  - 2015
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2015.1047.1049
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2015.1047.1049
KW  - Health care
KW  -medical services
KW  -market equilibrium in the industry
KW  -costs on health care
KW  -institutional factors
AB  - The rapid growth of health care spending during the decrease of the treatment overall effectiveness and the reduction of health care access in developed countries led to the need of traditional approaches review in respect of financing and the organization of health care. Focusing mainly on the payment methods, the algorithms and the standardization of medical services provision processes, the healthcare management ignores the peculiarities of a doctor behavior and a patient as rational actors trying minimize their personal costs and work together to achieve common goals. The study describes the model of market equilibrium in the industry, explaining the reasons of medical services “overconsumption”; two possible aspects of health “state” management are described affecting the total national expenditure on healthcare; the dilemma “doctor-patient” is considered, illustrating the key problem concerning the impossibility of solving the public health issues by the increase of funding.
ER  -