TY  - JOUR
T1  - Mutual Fund Investor and Loss Aversion:A Study on the Influence of Gender, 
  Experience and Investor Type
AU - Mary Metilda, J. 
JO  - International Business Management
VL  - 8
IS  - 1
SP  - 30
EP  - 35
PY  - 2014
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2014.30.35
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2014.30.35
KW  - Loss aversion
KW  -prospect theory
KW  -gender
KW  -novice investor
KW  -direct investor
AB  - The main objective of this study is to find the influence of 
  gender, investment experience and investor type on loss aversion. A survey method 
  was used and data collected from 309 mutual fund investors from Bangalore city. 
  ANOVA test was used to test the influence of the independent variables on loss 
  aversion. The findings of the study suggest that women are more loss aversive 
  than men, novice investors are more loss aversive than experienced investors 
  and the impact of loss aversion is high on direct investors than on financial 
  consultants.
ER  -