TY  - JOUR
T1  - Costumers’ Satisfaction Analysis at Kartika Hotel International in East Java Using Fuzzy Servqual Approach
AU - Sarjono, Haryadi 
JO  - International Business Management
VL  - 8
IS  - 3
SP  - 159
EP  - 167
PY  - 2014
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2014.159.167
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2014.159.167
KW  - Kartika Hotel
KW  -costumer’s satisfaction
KW  -fuzzy serqual
KW  -tangible
KW  -tangible
AB  - Kartika Hotel International is located in the city in East Java, the first 
  hotel in the city gaining 4 stars and international level. The purpose of this 
  study is to see the customer’s satisfaction level in Kartika International 
  Hotels in a city in East Java with the services provided by the hotel by using 
  servqual fuzzy approach in which the respondent is 42 people/families who stayed 
  at the hotel. Type of research is description research which means that the 
  study is conducted to illustrate an event based on the observed data. In this 
  study, the goal is to analyze the relationship of servqual based on 5 factors, 
  among others, reliability, tangible, responsiveness, assurance and emphaty. 
  Sources of data collected consist of primary data and secondary data. Research 
  was conducted from October to November, 2013. The result is poor service, viewable 
  from the gap defuzzification point for all of the criteria are not positive, 
  then the report recommends an increase in hotel services to its customers.
ER  -