TY  - JOUR
T1  - Consumer Perceived Value and Buying Behavior of Store Brands
AU - Al-Mamun, Abdullah AU - Permarupan, P. Yukthamarani AU - Mohan, Menaga AU - Binti Zainol, Noor Raihani 
JO  - International Business Management
VL  - 8
IS  - 2
SP  - 136
EP  - 141
PY  - 2014
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2014.136.141
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2014.136.141
KW  - Perceived quality
KW  -loyalty
KW  -familiarity
KW  -price
KW  -buying behaviour
AB  - The primary objective of this study is to examine how loyalty, price, perceived quality and familiarity affect consumers buying behavior of store brand offered by TESCO. This study usesa cross-sectional design and self-administered questionnaire to collect data from the consumers. Findings of this study note a significant model fit and reveal that perceived quality and familiarity have a significant positive effect on consumer buying behavior. Therefore, the hypermarkets in Malaysia should introduce more loyalty programs, more advertising and other types of promotional activities to make current buyers more familiar with the store brand products and the quality of store brand products.
ER  -