TY  - JOUR
T1  - A Study of Foreign Students of Country of Origin and Perception Towards Locally Made Malaysian Cars
AU - Hin, Cheng Wei AU - Isa, Filzah Md AU - Hee, Hoe Chee AU - Swee, Liang Siak 
JO  - International Business Management
VL  - 7
IS  - 1
SP  - 38
EP  - 45
PY  - 2013
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2013.38.45
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2013.38.45
KW  - Country of origin
KW  -brand image
KW  -consumer behavior
KW  -consumer ethnocentrism
KW  -loyalty
KW  -price
KW  -quality
KW  -consumer satisfaction
AB  - The study examined the relevance of the concept of Country 
  of Origin (COO) in purchasing intention of cars among international students 
  in Malaysia. A number of 176 international students who are studying in a public 
  university were asked to complete a self-administered questionnaire. The students 
  were also asked to rank the quality of cars made in Malaysia compared to nine 
  other countries. The results showed that the concept of Country of Origin (COO) 
  is still very much relevant among these international students in their purchasing 
  intention of cars. In terms of quality, cars made in developed countries were 
  highly ranked by the students while cars made in developing countries like Malaysia 
  where given a low ranking. It is therefore, interesting yet important to examine 
  the factors which influenced the perception of international students in purchasing 
  Malaysian cars. Priority on local brand cars are low as compared to others global 
  automobile brand. The findings is important for car manufacturers in Malaysia 
  to re-think and re-strategize their marketing efforts and brand image of their 
  products.
ER  -