TY  - JOUR
T1  - Measurement of Perceived Service Quality in the Food Retail Industry of Turkey
AU - Ihtiyar, Ali AU - , Fauziah Sh. Ahmad 
JO  - International Business Management
VL  - 6
IS  - 2
SP  - 249
EP  - 255
PY  - 2012
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2012.249.255
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2012.249.255
KW  - Perceived service quality
KW  -food retail
KW  -Turkey retail industry
KW  -consumer satisfaction
KW  -DTR
KW  -retail service quality
AB  - The purpose of this study determines the key factors that might be considered in the sector-specific measurement scales that is highly related with DTR scale model of service quality (other than SERVQUAL or SERVPERF). A total 342 responds obtained by the online survey method. These responds were listed as highlighted in the literature and theoretical background of the key conceptual and empirical aspects to be considered in the service quality measurement instruments. The study defines deficiencies in the food retail industry of Turkey and the study makes effective suggestions for the future strategies of the sector industry.
ER  -