TY  - JOUR
T1  - Antecedents of Online Customer Satisfaction in China
AU - , Kwek Choon Ling AU - Chen, Zhao AU - , Guo Xiao Ying AU - Meng, Tang Chun 
JO  - International Business Management
VL  - 6
IS  - 2
SP  - 168
EP  - 175
PY  - 2012
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2012.168.175
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2012.168.175
KW  - Online shopping
KW  -customer satisfaction
KW  -trust
KW  -information quality
KW  -price
KW  -privacy
KW  -payment
KW  -delivery
KW  -web design
AB  - E-commerce is the internet detonation type development direct product is the networking application brand-new development direction. Online shopping website is developed rapidly in China. Customer satisfaction is the basic factor affecting the development of online shopping website and maintaining the market share of online shopping website operators. Therefore, this research will aim to evaluate the antecedents of customer satisfaction in the China online shopping environment. A total of 351 online shoppers in China were participated in this study revealed that trust, information quality, price, privacy, payment, web design and delivery are the key antecedents of the customer satisfaction in the China online shopping environment.
ER  -