TY  - JOUR
T1  - Validating the Reputation Quotient Scale: Human Resource Management Perspective
AU - Pratoom, Karun 
JO  - International Business Management
VL  - 4
IS  - 4
SP  - 243
EP  - 249
PY  - 2010
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2010.243.249
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2010.243.249
KW  - scale validation
KW  -corporate reputation
KW  -Reputation quotients
KW  -human resource management
AB  - Reputation Quotient (RQ) is one among the most prominent instrument that is proposed to measure corporate reputation. The RQ have suggested that more robust measure than other instruments due to it can be used elicit the perceptions of multiple stakeholders. However, yet few study validate the RQ scale based on human resource management view. Present study attempted to fulfill this gap. With data collected in banking industry, 339 branch managers, this study contribute to the existing corporate reputation literature by provide empirical evidences of validity. Results also reveal that most of the RQ dimensions were strongly associated with important outcome variables with a few exceptions. Contribution and future research also is presented.
ER  -