TY  - JOUR
T1  - A Model to Measure the Quality Service in a Local Company of Pizza in Los Mochis, Sinaloa
AU - Vargas Hernandez, Jose Guadalupe 
JO  - International Business Management
VL  - 4
IS  - 3
SP  - 189
EP  - 198
PY  - 2010
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2010.189.198
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2010.189.198
KW  - Servqual model
KW  -quality service
KW  -local pizza company
KW  -franchise
AB  - The Servqual model was redesigned in relation to the context of the local company Metro Pizza in Los Mochis, Sinaloa; the main change was the orientation of the visual that corresponds to the intensive use of the image of the transnational franchises to the taste that represents a competitive advantage in local firms that know the flavor in the culture of regional. The differences between the expected and perceived quality service were analyzed through the dimensions proposed by Zeithaml and Bitner. The results show in the tangible that customers expect more flavor than the image.
ER  -